Under Armour

Under Armour

Dissecting and analysing the newest Under Armour shoe

When we’re asked to present a product, we always try to aim to do it in the most interesting and fun way.
For Under Armour however, we wanted it to be informative too. So, in combination with a gyroscope rotation sensor in the shoe, we combined the virtual 3D world and the real life world to add extra information to an otherwise normal situation.

When consumers pick up the shoe, they can turn and twist it around, prompting information on the accompanying screen. This makes an otherwise bland costumer interaction way more interesting and an experience to remember.

We delivered:
  • concept design
  • graphic design
  • 3D animations
  • programming
  • technical installation

More info and inspiration

here you see work in progress, behind the scene photo’s and concept sketches