The main challenge: how do we promote Chevrolet at the Chicago Auto Show in a new way. Our answer: by giving visitors the most fun they’ve had on the show floor. So, we made a cutting edge VR video game where players get to play baseball or football against each other.
When a player put on the VR glasses, they really stepped into a full fledged Chevrolet stadium, where they got to play the hero. After a huge succes in Chicago and New York, the VR game is traveling around the world to other show floors, giving fun to people from different cultures and places.